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‘A Successful Night’: Kennedy Center Pushes Back on Historic Low ‘Honors’ Ratings

The Kennedy Center cited $23 million raised and 1.5 billion social media impressions despite a 25% TV audience drop amid industry declines and broadcast timing challenges.

  • On Dec. 23 the Kennedy Center defended the Honors after a Trump-hosted telecast averaged 3.01 million viewers on CBS, the first time a sitting president hosted.
  • Citing industry trends, the center argued a roughly 20% television industry usage decline, a Tuesday air date two days before Christmas, and Nielsen Big Data + Panel system changes all contributed to weaker ratings.
  • Highlighting digital reach, Kennedy Center officials said Honors generated 1.5 billion social-media impressions and raised $23 million this year, tying for #1 among adults 25-54 despite industry challenges.
  • Performance cancellations followed backlash over the center's `MAGA-fication` after Trump's takeover, last month the board of the Kennedy Center voted to add Trump's name, prompting Kennedy family objections, while Rep. Joyce Beatty sued, arguing only Congress can rename the institution.
  • Despite promises that the broadcast would be the highest-rated, ratings have trended downward from 5.3 million in 2022 to 4.1 million in 2024 under Donald Trump and the newly installed Kennedy Center board.
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Consequence broke the news in on Thursday, January 1, 2026.
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