Kendrick Lamar’s “TV Off” Soundtracks Buick’s Latest Commercial

Kendrick Lamar’s “TV Off” Soundtracks Buick’s Latest Commercial

Source: Dave Free / pgLang Kendrick Lamar’s “tv off” has landed a major placement, soundtracking Buick’s latest commercial. The pairing feels especially fitting, considering the Compton MC’s opening line on the track, “All I ever wanted was a black Grand National.” The Grand National is one of Buick’s most popular vintage vehicles, making the brand’s decision to tap “tv off” for its campaign feel like a perfect match. Beyond its commercial succ…

Buick’s Kendrick Lamar Ad Dangled The GNX, Then Cut To A Korean-Made SUV

Buick taps Kendrick Lamar’s “tv off” for nostalgia, then reveals a red Envista instead of anything exciting