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Kellogg's releases new cereal in UK stores similar to discontinued favourite
Kellogg's Smacks cereal returns with reduced sugar and honey flavor, priced at £2.50, sparking nostalgia for Sugar Puffs discontinued in 2014 amid health reforms.
- In 2025, Morrisons began stocking Kellogg's Smacks cereal in the UK, a product that many shoppers say closely resembles the discontinued Sugar Puffs.
- Sugar Puffs, a classic cereal produced by Quaker Oats, ceased production in 2014 and were subsequently relaunched as Honey Monster Puffs with a new recipe that lowered the sugar content and enhanced the honey flavor, reflecting government efforts to improve nutritional standards.
- Smacks features puffed wheat sweetened with honey and a crunchy texture, and the launch has sparked widespread comparisons online where many recall Sugar Puffs fondly and describe Smacks as nearly identical.
- Shoppers commented that Smacks costs about £2.50 per pack and contains 10g of sugar per 30g serving, aligning with efforts to reduce sugar content in children-targeted cereals.
- The release of Smacks suggests a renewed demand for nostalgic breakfast cereals, as brands respond to consumer interest by reintroducing products similar to beloved discontinued varieties like Sugar Puffs.
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20 Articles
20 Articles
The Herald Scotland+16 Reposted by 16 other sources
Kellogg's releases new cereal in UK stores similar to discontinued favourite
New Kellogg's Smacks have been spotted in Morrisons supermarkets in the UK, with shoppers comparing the cereal to discontinued Sugar Puffs.
·Scotland, United Kingdom
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Coverage Details
Total News Sources20
Leaning Left2Leaning Right1Center16Last UpdatedBias Distribution84% Center
Bias Distribution
- 84% of the sources are Center
84% Center
11%
C 84%
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