US EditionKeeping Customers Loyal: Data-Driven Strategies to Prevent Churn
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Keeping Customers Loyal: Data-Driven Strategies to Prevent Churn
Every telecommunications provider faces the challenge of customer churn — the rate at which subscribers cancel or switch providers over a given time period. While churn is inevitable, it isn’t cheap. Industry studies consistently show that acquiring a new customer costs 5 to 25 times more than keeping an existing one. Despite this economic reality, many internet providers struggle to identify the specific factors that drive customers to switch s…
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