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Sean Keeler: Colorado Gave Deion Sanders $54 Million Contract a Year Ago. It Hasn’t Aged Well.
CU Athletics faces a $27 million shortfall due to Coach Sanders' costly contract, new NCAA athlete revenue-sharing rules, and declines in ticket and broadcast income.
- CU confirmed a projected $27 million shortfall for 2025-26, linked to the first anniversary of the five-year, $54-million extension, as of December.
- CU pursued Sanders largely for TV visibility after undergraduate enrollment and out-of-state numbers rose in 2023-24, a symbolic 'gesture of good faith,' according to reports.
- Sanders is slated to earn about $10 million this season, and the contract's 75% termination clause creates multi-year liabilities including a $9 million payout in 2029.
- Tuesday, CU faced operational strain as staff turnover increased, with departures including a defensive coordinator and assistant, amid broadcast ratings dip and $1.6 million ticket loss.
- Facing new $20.5 million costs and a reduced net, CU's athletic profit dropped from $8.24 million in 2023-24 to $160,189 in 2024-25, threatening finances.
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Helena Independent Record+17 Reposted by 17 other sources
Sean Keeler: Colorado gave Deion Sanders $54 million contract a year ago. It hasn’t aged well.
DENVER — Unless you can spare a dime, Prime’s got time. A few days back, Fox Sports asked its staffers which college football coach was under the “most pressure” in 2026. One picked Wisconsin’s Luke Fickell, whom I’m amazed still…
·Helena, United States
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Keeler: CU Buffs gave Deion Sanders 5-year, $54-million contract a year ago. It hasn’t aged well.
Unless you can spare a dime, Prime’s got time. A few days back, FOX Sports asked its staffers which college football coach was under the “most pressure” in 2026. One picked Wisconsin’s Luke Fickell, whom I’m amazed still has his job. Another took Lincoln Riley at USC. A third chose Deion Sanders at CU. Pressure? No question. That 3-9 doesn’t go away. Hot seat? Not the way Sanders’ contract is structured. If terminated without cause, Coach Prime …
·Denver, United States
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Total News Sources19
Leaning Left1Leaning Right2Center15Last UpdatedBias Distribution83% Center
Bias Distribution
- 83% of the sources are Center
83% Center
C 83%
11%
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