Kenya: Safaricom Pledges Sh114m to Rhino Charge Conservation Drive

Kenya: Safaricom Pledges Sh114m to Rhino Charge Conservation Drive

Safaricom and the M-PESA Foundation have committed Sh114 million to the 2026 Rhino Charge Challenge in what the telco says reinforces the growing role of corporate financing in Kenya's conservation efforts as pressure intensifies on critical water towers.

Champions Team Huzi lead 65 cars to this year's Rhino Charge Challenge in Samburu

The event has received a timely shot in the arm with Safaricom injecting Sh114m as KBL added Sh2.3m.

All set ahead of 37th Rhino Charge in Samburu

Samburu County will host the 37th edition of the Rhino Charge slated May 29 to 31, bringing together competitors, conservationists and adventure enthusiasts for one of Kenya’s most iconic conservation fundraising events. Ahead of this year’s edition, Kenya Breweries Limited (KBL), through its beer brand White Cap Lager, has announced a KES 2.3 million sponsorship towards the event. The event, organized by the Rhino Ark Charitable Trust, has rais…

KBL backs Rhino Charge with Ksh2.3 million sponsorship

Organized by the Rhino Ark Charitable Trust, the Rhino Charge has raised more than KES 2.7 billion since its inception in 1989 to support the protection of Kenya’s key ecosystems and water towers, including the Aberdare Range, Mount Kenya, the Mau Forest Complex and Kakamega Forest. Speaking during the sponsorship announcement, KBL Senior Brand Manager Rediet Yigezu said White Cap’s continued involvement in the event reflects the brand’s commitm…

Safaricom Commits Ksh20M to Support Rhino Charge Conservation

Safaricom, together with the M-PESA Foundation, has pledged Ksh 114 million to support conservation work and the 2026 edition of the Rhino Charge, in a move that underscores the growing reliance on private sector funding to protect Kenya’s fragile forest ecosystems. The announcement comes as conservationists continue to warn that Kenya’s key water towers are […]

Safaricom, M-PESA Foundation Commit Sh114 Million to 2026 Rhino Charge

The 2026 Rhino Charge Challenge has received a major financial boost after Safaricom and the M-PESA Foundation committed a combined Sh114 million towards this year’s edition and ongoing conservation initiatives across the country. The annual off-road motorsport event, scheduled for May 30 in Samburu, raises funds to support environmental conservation projects led by the Rhino Ark Kenya Charitable Trust. Out of the total sponsorship, the M-PESA F…