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KB Securities boosts Hyundai Motor target on Boston Dynamics robots

Hyundai's labor union demands management agreement before deploying Atlas robots, citing job security concerns amid plans to start robot use and manufacturing in 2028.

  • On Jan 22, Hyundai Motor's labour union warned that deploying Atlas humanoid robots without union approval would cause `employment shocks` and demanded a labour‑management agreement before any deployment at worksites.
  • After the Atlas debut at CES earlier this month, KB Securities raised its target for Hyundai Motor on Jan. 21, saying Boston Dynamics robotics could drive its long-term AI strategy.
  • Analysts valued Boston Dynamics at 128 trillion won with annual maintenance costs of $9,500 and found one humanoid could deliver more than three times a human's productivity.
  • Hyundai shares rallied to record highs after the Atlas announcement, while the labour union warned that Georgia expansion and 500,000 vehicles by 2028 threaten jobs at two Korean factories.
  • By 2028, Hyundai Motor Group aims for a factory capable of 30,000 robot units annually and U.S. plant deployment starting in 2028, amid reports Amazon plans automation for 600,000 US warehouse workers.
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The automobile manufacturer Hyundai will focus more on the humanoid robot Atlas in production from 2028. Trade unions sharply criticize the plans.

·Germany
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On January 22, the Modern Automobile Branch of the All-China Federation of Metal Labor Unions issued a statement entitled "Overseas Production Transfer and Introduction of New Technologies (Robotics and Automation): Unilateral Promotion Without Labor-Management Consultation Is Absolutely Unacceptable," clearly stating: "Once large-scale production is achieved and put into production, it will inevitably impact employment. Not a single 'Atlas' can…

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UPI broke the news in Washington, United States on Wednesday, January 21, 2026.
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