The agency has launched a campaign for Bärtschi Optik under the dialect claim «Meh gseh». The optical business, which has been based in Bern for more than 80 years, is thus positioned not only as a provider of spectacles, but as a place with cultural aspirations.
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The agency has launched a campaign for Bärtschi Optik under the dialect claim «Meh gseh». The optical business, which has been based in Bern for more than 80 years, is thus positioned not only as a provider of spectacles, but as a place with cultural aspirations.