US EditionInsiders Cash In Millions as Rapper Ye 'Apparently' Issues Solana-Based YZY Token
YZY token has a $2 billion market cap and includes Ye Pay, a payment processor reducing merchant fees, plus plans for a digital asset credit card, aiming for user control without central authority.
- Late Thursday, Kanye West launched the YZY meme coin and payment ecosystem on the Solana blockchain, after posting on his official X account Wednesday, `Yeezy Money is here & A new economy, built on chain`.
- After earlier denials, West's pivot was framed by YZY's website as a payments ecosystem offering control "free from centralized authority," despite West previously criticizing memecoins as schemes that `prey on the fans with hype`.
- The token's mechanics show 70% vested to Yeezy Investments LLC, 20% public, 10% liquidity with Jupiter Lock vesting and an anti-sniping mechanism using 25 contract addresses, but insiders had advance access.
- Initial trading pushed YZY to $3 billion valuations within hours, with one early trader wallet netting a $3.4 million profit while others faced large losses amid surging Solana decentralized exchange volumes.
- Despite exchange listings on CoinMarketCap and Bitget, critics flagged 90% supply concentration in six wallets and unclear governance for the YZY Money ecosystem including Ye Pay and YZY Card.
20 Articles
20 Articles
Insiders Cash In Millions as Rapper Ye 'Apparently' Issues Solana-Based YZY Token
The apparent celebrity-backed token surged thousands of percent at launch, but on-chain data points to concentrated control, insider trades and a liquidity design that leaves retail investors exposed.
Kanye West Steps Into Cryptocurrency With YZY Token, Raising Hype—and Questions
Ye (formerly known as Kanye West) has long blurred the lines between art, fashion, and business. Now, he has turned his attention to cryptocurrency, unveiling a Solana-based token called “YZY.” The move, announced on social media on August 15, marks the rapper’s latest high-profile attempt to break into digital finance at a moment when his musical output has been notably quiet. The token is part of a wider financial ecosystem Ye has branded “YZY…
Alina Amin Thu, August 21, 2025 - 12:54 PM Tags Cryptocurrency Crypto Coin Ye Pay Channel (formerly: article type) News Teaser Text Kanye West is making waves in the crypto market Page sections A new one has been added to Kanye West's long list of professions: creator of a cryptocurrency. The disgraced artist appears to be currently working on new projects – one of which is YZY, a cryptocurrency. Kanye has gone all-in and, in addition to his cur…
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