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Justin Bieber Takes His ‘Chicken Legs’ for a Night Swim in ‘First Place’ Music Video: Watch

  • Justin Bieber released the music video for 'First Place' on August 13, showcasing scenes from Northern Iceland at Flóki Studios where he recorded his album, Swag.
  • The video, directed by Rory Kramer, features Bieber enjoying nature and various activities like swimming and snowboarding.
  • Bieber's album, Swag, was surprise-released on July 11 and marks his first project in four years, without the management of Scooter Braun.
  • Wade Koeman, Director of Flóki Studios, stated that artists often thrive creatively when in a distraction-free environment.
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Uproxx broke the news in on Wednesday, August 13, 2025.
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