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JPMorgan Chase & Co. Forecasts Strong Price Appreciation for Apple (NASDAQ:AAPL) Stock

JP Morgan said the cuts fit Apple’s usual launch pattern and forecast 8.5 million iPhone Duo units this quarter.

  • JP Morgan raised its Apple price target to $360 on Wednesday, maintaining an Overweight rating despite recent production cut reports for the iPhone 18 Pro.
  • Last Friday, Nikkei Asia reported that Apple had told select suppliers to cut component production for the iPhone 18 Pro and the iPhone 18 Pro Max due to soft demand.
  • JP Morgan analysts argue the production cut is a typical adjustment following major launches, noting that iPhone 18 Pro models are seeing higher demand than iPhone 17 Pro models did last year.
  • Apple's first foldable device, the iPhone Duo, becomes available next week, with JP Morgan analysts projecting around 8.5 million units sold before year-end.
  • Despite forecasting a roughly 2% decline in iPhone revenue due to the missing regular iPhone 18, JP Morgan expects the new foldable will offset the shortfall in overall revenue.
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Finbold broke the news in London, United Kingdom on Monday, October 12, 2026.
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