Journalism actually shows up

Journalism actually shows up

Steve Jobs used to say that a brand is like a bank account. When you build trust through quality work, you’re making deposits in the value of your brand, while negative experiences with your creations are withdrawals. If your balance gets too low, you’re done for. In so much of our industry, we’ve spent years extracting trust from so many of our communities. For a lot of people, we only show up on the worst day of their lives, to share their tra…