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Jordan Wolfson’s Newest Provocation Is a Creepy Prada Ad Campaign
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Jordan Wolfson’s Newest Provocation Is a Creepy Prada Ad Campaign
Prada’s current ad campaign for its Spring/Summer 2026 collection is an unsettling affair, and no surprise its maker is an artist known for disturbing video art and sculptures: Jordan Wolfson, whose past works have featured a gyrating cyborg, chained-up puppets, and other terrors. Wolfson’s art is famous—and, in some cases, notorious—for its depictions of violence, both of the physical and emotional variety. A VR work that he produced for the …
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