Johnsons Cars and Brayleys unite as ‘Athenea Automotive Group’

Johnsons Cars and Brayleys to unite under Athenea name

Johnsons Cars and Brayleys will rebrand as Athenea from late 2026, creating a single identity across 79 franchise sales points.

Johnsons Cars and Brayleys unite as ‘Athenea Automotive Group’

Johnsons Cars and Brayleys have come together under a single new name, Athenea Automotive Group. Inspired by Athena, the symbol of wisdom, Athenea is a nod to the group’s parent business, Athenaeum. The full rollout of the brand across dealerships, digital channels and customer communications is expected to begin at the end of 2026 and continue into early 2027. Andrew Burn, deputy chief executive officer, said: “Since late last year we’ve tested…