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John Lewis Christmas ad: How the cost of living crisis changed the battle for best festive advert

Summary by Sky News
While they might be a staple of our Christmas diet now - as much a tradition as pigs in blankets or carol singers - the hype around retail festive adverts wasn't always such a big part of the calendar.
Published 3 months ago · London, United Kingdom

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All 2022 Christmas adverts: John Lewis’ ‘The Beginner’, Elf stars in ASDA, and more

John Lewis' minimalistic advertisement and ASDA's famous cameo are among the 2022 holiday commercials. The biggest retailers on the high street are all embracing the holiday season with their 2022 Christmas commercials.

3 months ago·Mumbai, India
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Christmas adverts toned down during cost of living crisis

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3 months ago·United Kingdom
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John Lewis’ Christmas ad goes back to basics with foster dad’s story

From M&S to Tesco, festive advertisers have plumped for themes echoing strong family or community values

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From Excitable Edgar to Sir Elton John – a history of John Lewis Christmas ads

The department store’s campaign and accompanying soundtrack is an eagerly anticipated highlight for many in the build-up to the festive season.

3 months ago·London, United Kingdom
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Cost of living crisis on ‘front of mind’ in John Lewis Christmas ad

This year, many supermarkets have also given a nod to the cost of living crisis in their Christmas adverts this year.

3 months ago·United Kingdom
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All the Christmas adverts 2022 - from John Lewis sweet ad to ASDA's iconic cameo

Christmas is just around the corner and the biggest names on the high street including John Lewis, Sainsburys, ASDA, Aldi, LIDL and Boots are all getting into the festive spirit with their 2022 Christmas adverts

3 months ago·London, United Kingdom
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