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John Fix: As-Run Data Is Key to Proving Radio’s Sales Impact

Summary by Radio Ink

Former Procter & Gamble analyst John Fix is among those praising Media Monitors' latest announcement - one he says could help advertisers more accurately measure the sales impact of terrestrial radio and eliminate longstanding data gaps.

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1 Articles

1 Articles

John Fix: As-Run Data Is Key to Proving Radio’s Sales Impact

Former Procter & Gamble analyst John Fix is among those praising Media Monitors' latest announcement - one he says could help advertisers more accurately measure the sales impact of terrestrial radio and eliminate longstanding data gaps.

5 days ago

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Radio Ink broke the news in 5 days ago on Monday, August 18, 2025.

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