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Joachim Rubin, CEO LolaLiza: “Why fashion is like climbing a mountain” - RetailDetail EU

Summary by retaildetail.eu
For Joachim Rubin, CEO of Belgian fashion chain LolaLiza, entrepreneurship is a lot like a sporting challenge. “Running a company is like climbing a mountain”, he says passionately. For nearly eight years, he has been working on a thorough repositioning of the brand. “You can not do that in two days. It takes time, constant reevaluation, and above all: agility.” Agility is the key Since taking the helm, Rubin has focused on a repositioning strat…
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Joachim Rubin, CEO LolaLiza: “Why fashion is like climbing a mountain” - RetailDetail EU

For Joachim Rubin, CEO of Belgian fashion chain LolaLiza, entrepreneurship is a lot like a sporting challenge. “Running a company is like climbing a mountain”, he says passionately. For nearly eight years, he has been working on a thorough repositioning of the brand. “You can not do that in two days. It takes time, constant reevaluation, and above all: agility.” Agility is the key Since taking the helm, Rubin has focused on a repositioning strat…

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retaildetail.eu broke the news in on Tuesday, July 1, 2025.
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