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Fragrance entrepreneur Jo Malone faces legal dispute with Estée Lauder over use of her own name

Estée Lauder claims Jo Malone's use of her name on Zara fragrances breaches a 1999 contract and risks misleading consumers, with Jo Malone London now in 84 markets.

  • Late on Wednesday , Estée Lauder Companies filed suit in U.K. courts against Jo Malone, Jo Loves Ltd., Jo Loves Ltd., and ITX UK Ltd. for trademark infringement, passing off, and breach of contract.
  • Jo Malone sold her eponymous brand and rights to Estée Lauder Companies in 1999, agreeing to a five-year non-compete and restrictions on using the 'Jo Malone' name commercially.
  • Zara's fragrance packaging included the wording 'A creation by Jo Malone CBE, founder of Jo Loves', which Estée Lauder says formed the basis of the claim, and Reuters checks show Zara's product pages carry the line as well.
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Cosmetics giant Estée Lauder has launched legal action after Jo Malone used its name on a fragrance for fashion chain Zara.

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Famous perfume brand Jo Malone sued by Estée Lauder for using her name. British perfumer and fragrance entrepreneur Jo Malone has been sued by the famous U.S. beauty company Estée Lauder Companies for trademark infringement for the unauthorized use of her name, Jo Malone. According to the BBC, The Guardian, and others on the 12th (local time), Estée Lauder

Sydney Morning HeraldSydney Morning Herald
+3 Reposted by 3 other sources
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Her ‘only regret’: Jo Malone sued for using her own name on perfume

Estée Lauder has sued Jo Malone for breach of contract after a collaboration with fashion chain Zara.

·Sydney, Australia
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British businesswoman Jo Malone sold her eponymous perfume brand and the rights to her name to Estée Lauder Companies; the dispute involves items sold at Zara.

·Brazil
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Channel News Asia broke the news in Singapore on Thursday, March 12, 2026.
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