Exclusive: Prasar Bharati Explores ICC Media Rights Amid JioStar Deal Uncertainty

Exclusive: Prasar Bharati explores ICC media rights amid JioStar deal uncertainty

New Delhi: In the backdrop of the uncertainty around the JioStar-ICC deal, Prasar Bharati is eyeing the up-for-grabs media rights in the country, highly placed sources told BestMediaInfo.com.  The development comes at a time when Reliance Industries-owned JioStar has formally conveyed to the International Cricket Council (ICC) that it is unable to service the remaining two years of its four-year India media-rights agreement, sparking renewed con…

ICC in Hot Water as India’s Leading Broadcaster Walks Away from Billion-Dollar Media Rights Deal

The ICC signed a huge media rights deal with JioStar, the Reliance-backed broadcaster, covering all ICC events in India through 2027. That deal was worth around USD 3 billion. However, JioStar has now formally notified the ICC that it cannot fulfill the remaining two years of its media rights deal. The company says the financial losses on sports content have ballooned so badly that continuing is no longer viable.  What went wrong, and why the su…

JioStar backs out of $3bn ICC deal

JioStar, the Indian media giant, has notified the International Cricket Council (ICC) of its intent to exit its four-year India media rights contract – valued at some $3 billion (€2.5bn) – citing unsustainable financial losses. According to India’s Economic Times, JioStar has formally conveyed to the ICC that it will not be able to fulfil […]