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Holland America Line Cruised Through the 99th Macy's Thanksgiving Day Parade® with Alaska-Themed Float Featuring Singer-Songwriter Jewel
Jewel honors her Alaskan roots while Holland America Line promotes sustainable seafood from Alaska in its debut Macy's Thanksgiving Day Parade float.
- On Nov. 27, 2025, Jewel performed 'You Were Meant For Me' from Holland America Line's float during the Macy's Thanksgiving Day Parade broadcast.
- Drawing on her Alaska upbringing after her family moved there shortly after her 1974 birth, Jewel helped Holland America spotlight the 49th state and its Land of the Midnight Sun itineraries.
- Showcasing its Global Fresh Fish Program, Holland America Line's float used kinetic elements to evoke glaciers, Denali National Park, Alaskan wildlife, and salmon leaping, highlighting sustainable seafood sourced within 48 hours.
- Kacy Cole, chief marketing officer of Holland America Line, said, `'As a first-time participant in the Macy's Thanksgiving Day Parade, it was an honor to showcase the essence and awe of Alaska,'` and the float dazzled millions of parade viewers.
- Looking to the future, Holland America will operate six ships in its 79th season with itineraries from seven to 28 days and sail from Seattle, Vancouver or Whittier, Alaska, ahead of 80 years of Alaska exploration in 2027.
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22 Articles
22 Articles
Holland America Line Cruised Through the 99th Macy's Thanksgiving Day Parade® with Alaska-Themed Float Featuring Singer-Songwriter Jewel
First-time float wows as glaciers, wildlife and scenery come to life with the largest kinetic sculpture in Parade history
·Queen Creek, United States
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Coverage Details
Total News Sources22
Leaning Left2Leaning Right0Center11Last UpdatedBias Distribution85% Center
Bias Distribution
- 85% of the sources are Center
85% Center
15%
C 85%
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