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‘Today’ Host Jenna Bush Hager Reveals Major New Role at NBC

Jenna Bush Hager shifts from 16 years on Today to executive produce NBC drama Protection under her Thousand Voices first-look deal with Universal Studio Group.

  • On Jan. 14, Jenna Bush Hager, Today co-host and daughter of former President George W. Bush, confirmed she will executive-produce NBC's Protection after the network ordered a pilot.
  • Under her Thousand Voices first-look deal with Universal Studio Group, Bush Hager said she brought her Secret Service upbringing to the pitch and played a major role developing the project.
  • The series follows a U.S. Marshal who falls in the line of duty, unraveling a deadly conspiracy against the Thornhill family, with Josh Safran attached and Bush Hager teasing a twist in episode one.
  • Filming is expected to begin in the spring, and Bush Hager will remain on the Today show while Sheinelle Jones serves as the permanent fourth-hour co-host with rotating NBC News correspondents filling her seat.
  • The decision represents a shift into scripted production that could elevate her Thousand Voices company, marking a surprising career pivot as Bush Hager moves beyond morning news while Sheinelle Jones joins Today.
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People broke the news in United States on Wednesday, January 14, 2026.
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