After losing market share to Chinese brands, Jeep seeks to retake the consumer of SUV, its main segment of activity in the country. The strategy includes renewing the range with electrified vehicles, as well as combustion engine models. The brand of the Stellantis group (STLA) has just launched an unprecedented hybrid model, the Avenger, with a launch price starting at R$119,990 (US$23.137). “The launch of the Avenger will make Jeep grow again,”…
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After losing market share to Chinese brands, Jeep seeks to retake the consumer of SUV, its main segment of activity in the country. The strategy includes renewing the range with electrified vehicles, as well as combustion engine models. The brand of the Stellantis group (STLA) has just launched an unprecedented hybrid model, the Avenger, with a launch price starting at R$119,990 (US$23.137). “The launch of the Avenger will make Jeep grow again,”…