JD Sports Braces for Muted Growth Amid Weak Europe Demand
JD Sports saw UK like-for-like sales drop 5.3% in nine weeks to Jan 3 as demand softened in Europe and UK amid a volatile consumer backdrop, says CEO.
- On January 3, JD Sports Fashion reported falling UK sales during the key festive trading period covering the nine weeks to January 3.
- Earlier this month the group said demand `softened` in the first half of December across Britain and Europe, and Regis Schultz, chief executive of JD Sports, said the group was trading in a `volatile consumer backdrop`.
- Group comparable store sales dropped 1.8% while US sales, its largest market, rose 1.5% in the nine-week period, and UK like-for-like sales fell 5.3%.
- Management says it remains on track with full-year profit forecasts, though most analysts expect a fall to £849 million from £923 million after targeted price investments improved pre-Christmas sales.
- JD expects muted market growth in 2027 because of continued lacklustre spend among its core demographic, contrasting with the average growth outlined in its 2025 Strategy Update.
16 Articles
16 Articles
JD Sports sales hit by ‘weaker’ UK and Europe – Northern Financial Review
JD Sports Fashion plc, the Bury-based FTSE 100 retailer, reported fourth-quarter to-date organic sales growth of +1.4% but said group like-for-like (LFL) sales were down 1.8%, in line with Q3 (Q3: -1.7%). “Improved LFL sales trend in our largest market, North America (vs Q3: -1.7%); offset by weaker LFL trends in Europe and the UK (vs Q3: -1.1% and -3.3% respectively),” said JD Sports. “Continued resilience in apparel sales reflecting strength o…
JD Sports Christmas sales slide 1.8% amid ‘tough’ backdrop
JD Sports has reported fourth-quarter trading in line with expectations, with continued declines in like-for-like sales, as weaker demand in the UK and Europe offset an improvement in North America.While group organic sales growth was 1.4% in the quarter ended 3 January, like-for-like sales fell 1.8%, reflecting a “volatile consumer backdrop” during the peak Christmas period. Performance improved in North America, JD’s largest market, where like…
JD Sports sees Q4 sales fall amidst 'volatile backdrop'
JD Sports Fashion plc reported a 5.3% like-for-like fall in the UK, with organic sales down 4.8%, according to its Q4 2025/26 trading update. In a financial statement covering the nine-week period to 3 January 2026, which was released today (21 January), the business reported year-to-date basis (48 weeks), UK like-for-like sales were also negative at –4.0%. Despite the soft UK performance, JD says it remains on track to deliver full-year profit…
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