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JBL Takes on Sonos with a New Lineup of Wi-Fi Speakers for Your Home
The modular lineup starts at $229.95 and uses the JBL One app for multi-room grouping, with Alexa+ support coming later this year.
JBL announced the Cove series of Wi-Fi speakers launching September 13, 2026, with three models: the $229.95 Cove M1, $399.95 Cove P1, and $449.95 Cove X1 for whole-home audio.
Known primarily for portable Bluetooth speakers and PartyBox systems, JBL developed Cove as a progression into whole-home audio, allowing users to group speakers for synchronized playback through the JBL One app.
Each speaker includes AI-driven room calibration and high-resolution streaming support. The $399.95 Cove P1 features an IP56 weather-resistant rating, while the flagship $449.95 Cove X1 delivers Dolby Atmos Music via 3.0.1-channel architecture.
Integration with JBL Bar Series MK2 soundbars allows the speakers to function as wireless surround channels, positioning Cove against established rivals like Sonos to attract users into a modular home audio network.
JBL confirmed the Cove lineup will receive an over-the-air update later this year, adding built-in voice controls powered by Amazon's Alexa+ assistant for US users managing audio through voice commands.