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Jason Universe Accelerates Its Expansion with Fortnite and Funko Collectibles
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Jason Universe expands its presence in video games, fashion and collectibles. Horror, Inc. uses the transmedia franchise model to revitalize Friday the 13th. The case reflects how terror transforms into a business based on licensing and experiences. The entertainment industry found in horror franchises a new business opportunity. Characters like Jason Voorhees, Freddy Krueger or Ghostface stopped relying exclusively on cinema to become intellect…
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