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Janja's Identity Vision Is a Minority, Says Advertiser Chico Mendez

Summary by Poder360
Advertising executive Chico Mendez believes that the agendas defended by First Lady Janja Lula da Silva project an identitarian vision of the government that corresponds to the minority of the Brazilian population. In an interview with Poder360, he says that, from a strategic point of view, this action “does more harm than good.” “I don’t want to get into whether this is good or bad. But Janja is also a political animal. Michelle [Bolsonaro] is …
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Advertising executive Chico Mendez believes that the agendas defended by First Lady Janja Lula da Silva project an identitarian vision of the government that corresponds to the minority of the Brazilian population. In an interview with Poder360, he says that, from a strategic point of view, this action “does more harm than good.” “I don’t want to get into whether this is good or bad. But Janja is also a political animal. Michelle [Bolsonaro] is …

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Poder360 broke the news in on Friday, May 30, 2025.
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