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Jamie Laing thinks tomorrow's Fortune 500 will be built by creators. He might be right

Summary by Fortune
“The next big business owners are going to be content creators,” Jamie Laing, the reality star-turned-sweet entrepreneur, tells Fortune. “I don’t think Coca-Cola can really come up any more without a content creator helping build the brand.”  Those may sound like fighting words from—surprise, surprise—a content creator. But there are signs the future may one day belong to brands with faces, not logos and legacy.   Laing founded Candy Kittens, th…

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Jamie Laing thinks tomorrow's Fortune 500 will be built by creators. He might be right

“The next big business owners are going to be content creators,” Jamie Laing, the reality star-turned-sweet entrepreneur, tells Fortune. “I don’t think Coca-Cola can really come up any more without a content creator helping build the brand.”  Those may sound like fighting words from—surprise, surprise—a content creator. But there are signs the future may one day belong to brands with faces, not logos and legacy.   Laing founded Candy Kittens, th…

·New York, United States
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Fortune broke the news in New York, United States on Wednesday, June 10, 2026.
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