US EditionLouboutin Hands Menswear Reins to Jaden Smith
Jaden Smith will lead Christian Louboutin's menswear with four annual collections, aiming to revitalize a division that accounts for 24% of the brand's business but has faced declines.
- Earlier this year, Christian Louboutin named Jaden Smith men's creative director, confirming he will relocate to Paris for the role, WWD and both parties stated.
- Amid declining sales, Louboutin said, `Why not Jaden?`, citing Smith's creativity and new perspective as reasons for his appointment to the men's line, which accounts for 24% of the business.
- Smith's first collection debuts in January during Paris Men's Fashion Week, and he told WWD, 'I feel a lot of pressure to be able to live up to everything that Christian has done for the house.'
- Louboutin is banking on Smith's global visibility to revive Christian Louboutin Men's line by leveraging his nearly 20 million Instagram followers, a move compared to Louis Vuitton naming Pharrell Williams.
- The decision provoked criticism over nepotism and experience as critics highlighted Jaden Smith's limited fashion experience amid fierce competition and a sector slump, with Instagram commenters accusing 'nepo baby' favoritism and saying 90 percent of opportunities go to celebrity kids.
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Jaden Smith Makes History, Becomes First Ever Men’s Creative Director for Christian Louboutin | Just Jared: Celebrity News and Gossip
Jaden Smith is taking a new role in the fashion world! The 27-year-old rapper has been appointed the first Men’s Creative Director for shoe and accessory brand Christian Louboutin. Keep reading to find out more… As part of his role, Jaden will “oversee the creation of four collections annually across men’s shoes, leather goods, and accessories, while shaping a distinctive visual and emotional universe that extends beyond product design to encomp…
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Jaden Smith To Lead Christian Louboutin Men’s – What It Could Mean For Fashion
Source: Udo Salters / Getty The fashion world did a collective double-take this week when Jaden Smith was named the first-ever men’s creative director at Christian Louboutin. At 27, the rapper, actor, and style disruptor is now moving to Paris to oversee four collections a year – from shoes to leather goods and accessories. He will make his design debut during Men’s Fashion Week in January 2026. “This is one of the biggest honors of my life, and…
Louboutin hands menswear reins to Jaden Smith
Christian Louboutin of scarlet-stiletto fame has named Jaden Smith, who has followed in his superstar father Will's footsteps as an actor and rapper, as artistic director of the French shoemaker's men's collection. "Jaden Smith will unveil four collections per year, including shoes, leather goods, and accessories," the brand said in a statement. Louboutin, the head of his eponymous brand since its founding in 1991, will be handing over the reins…
Jaden Smith is the new artistic director of Christian Louboutin's men's collections. The 27-year-old is Will Smith's son. But is he more than the child of the famous American actor?
Christian Louboutin created the surprise by entrusting the reins of his male line to Jaden Smith. At the age of 27, Will Smith's son became artistic director of a strategic position for the house, a bold choice that already divided the world of fashion. Would the actor have been privileged by his status as "son of"?
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