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ITV Cutting Costs by £30m as ad Market Weakens
- ITV announced plans to cut £30m in spending during the final quarter as the broadcaster faces weaker advertising demand, with total ad revenue expected to decline by 5pc to 10pc this year.
- Broader macroeconomic uncertainty, competition from global streaming platforms, and Less Healthy Food regulations—effective October 1, 2025—have weakened advertiser demand, according to ITV chief executive Dame Carolyn McCall.
- The cost-cutting comprises £25m in content savings, including delayed content airing into next year, and £5m in discretionary non-content reductions. ITV Studios, the production arm not included in the Sky sale, posted stable revenue of around £1.3B.
- Meanwhile, Culture Secretary Lisa Nandy tasked the Competition and Markets Authority and Ofcom with probing the broadcaster's pending £1.6B acquisition by Comcast-owned Sky, with regulators to report by January 27, 2027.
- ITV expects the Sky transaction to complete during the second half of 2027. Chief executive McCall emphasized the company remains "firmly focused on self-help and mitigating actions" to drive performance despite the challenging market.
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ITV plans £30m in “temporary savings” as ad revenue falls
ITV, the UK commercial broadcaster, has reported that total group revenue for the first 9 months (9M) of 2026 was down 1 per cent to £2.76 billion (€3.3bn), and Group external revenue was down 2 per cent year on year. Advertising revenue declined 8 per cent in Q3, putting 9M 2026 ad revenue down 1 […]
Coverage Details
Total News Sources16
Leaning Left4Leaning Right2Center6Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 33%
C 50%
R 17%
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