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Labubu Dolls Have Created a Frenzy and These Southern California Businesses Are Embracing the Momentum

  • In June 2025, a shopper named Lauren Godwin shared a video showing she found a Labubu doll for $4.99 at the Ross discount chain in Southern California.
  • The surge in Labubu’s popularity, driven by Pop Mart’s expansions and celebrity endorsements since 2019, has led to high demand and supply challenges, including skepticism about retail sightings.
  • Pop Mart reported more than 13 billion yuan in 2024 revenue, with plush toy sales soaring over 1,200%, while the adult-driven U.S. toy market increased by $800 million that year.
  • Emily Brough of Pop Mart explained that Labubu has grown into a popular collectible and fashion icon, attracting fans who appreciate its distinctive design and compelling backstory.
  • Consequently, Pop Mart plans 50 new U.S. retail locations and multiple seasonal Labubu releases in 2025, while local Southern California shops and social media keep fueling the brand's momentum.
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Whether you find them adorable, ugly, or just weird, you've probably heard of hairy dolls that have become a global sensation: Labubu.

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These small balls of Machiavellian hair that bloomed on the bags of the most stylish girls have become out of control! In France, buying a Labubu figure is a challenge for the most seasoned... And it's not ready to fix.

LA Daily NewsLA Daily News
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Labubu dolls have created a frenzy and these Southern California businesses are embracing the momentum

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·Los Angeles, United States
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The Economist broke the news in London, United Kingdom on Monday, June 23, 2025.
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