‘It's just attacks on price every single time we launch a product… If you want the best engineering, you have to pay’ — Jake Dyson is fed up with the criticism of Dyson's prices

‘It's just attacks on price every single time we launch a product… If you want the best engineering, you have to pay’ — Jake Dyson is fed up with the criticism of Dyson's prices

Talk to anyone about Dyson, and you can be certain that pricing will come up before long. It's not unjustified: this is the brand that gave us a $399 (£299 / AU$549) hair dryer, back in 2016 when that kind of price tag was unfathomable for such a product. It's the brand whose current flagship stick vacuum costs $979.99 (£749.99 / AU$1,349). And, most recently, it's a brand that unveiled an electric toothbrush that costs $499.99 (£419.99 / AU$799…