US EditionArc Raiders Publisher Defends Generative AI Use, Insists 'Every Game Company' Is Now Using It
Nexon CEO Junghun Lee says AI boosts game quality and efficiency amid mixed reviews and industry debate on generative AI use in titles like Arc Raiders.
- Last month, Nexon CEO Junghun Lee told Game*Spark that `every game company is now using AI`, framing AI adoption as a survival and competitiveness issue.
- Amid debate over definitions, publishers are investing in infrastructure as Krafton revealed an `AI first` plan to invest roughly $70 million in GPU clusters, while Embark Studios disputes Arc Raiders uses generative AI.
- Arc Raiders uses generative AI for NPC voices and has a complicated legacy tied to this, while Embark Studios' generated NPC voice lines were called 'aggressively mediocre' despite Rick Lane praising machine-learning match effects.
- Eurogamer's critical review sparked a social‑media flash point this week, while some developers pushed back, with Necrosoft Games rejecting AI and Demonschool described as `100% human made`.
- Industry leaders say AI improves production and live‑service efficiency, with Nexon CEO Junghun Lee arguing generative AI enhances studios' capabilities and raises the average quality of games.
12 Articles
12 Articles
Gaming CEOs Are Wrong Again. Every Video Game Is Not Using AI
EmbarkArc Raiders is the game of the moment, and not entirely for the reasons its developer probably wants. On the one hand, it’s enjoying a lot of success as the multiplayer shooter at the top of everyone’s mind right now. On the other hand, at least part of that notoriety comes not from how many people are evidently enjoying its take on the extraction shooter genre, but from how it’s the highest-profile game currently out that uses AI-generate…
Nexon CEO Claims We Should "Assume Every Game Company Is Now Using AI," Game Devs Respond: "No."
Blanket statements are rarely a good idea for several reasons, chief among them being that they can often be disproven almost immediately. That's the situation Nexon's chief executive officer, Junghun Lee, finds himself in after an interview with Game*Spark (translated by Automaton), where, while discussing the controversy surrounding ARC Raiders and Nexon's subsidiary Embark Studios using generative AI, he claimed, "It's important to assume tha…
CD Projekt and Nintendo say „no” to artificial intelligence, but the CEO of ARC Raiders publisher seems sure: „Every company uses AI”
A minor controversy broke out online surrounding ARC Raiders, related to the use of AI-generated voices. Even the CEO of Epic Games got involved in the whole argument.This info CD Projekt and Nintendo say „no” to artificial intelligence, but the CEO of ARC Raiders publisher seems sure: „Every company uses AI” was first published on Gamepressure.com 12 November 2025.
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