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It’s beginning to sound a lot like Christmas, Spotify data shows

Spotify says 36.2 million average daily holiday streams and nearly 100,000 new playlists in September show listeners are starting the season earlier.

The holiday season may not be here, but the music definitely is.

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NBC LANBC LA
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It’s beginning to sound a lot like Christmas, Spotify data shows

The holiday season may not be here, but the music definitely is.

·Los Angeles, United States
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Spotify noted that holiday songs began to be streamed heavily in early October 2026 with an average of 36.2 million streams per day. |Bleachers' "Merry Christmas, Please Don't Call" was the most popular holiday song this year, followed by Alex Crichton and Sia. |The Philippines was the country with the most searches related to holiday music on Spotify throughout 2026, followed by the US, UK, Indonesia, and Germany.

·Indonesia
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NBC LA broke the news in Los Angeles, United States on Thursday, October 1, 2026.
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