Advertising: Government Wants to Force Big Advertisers to Finance the Press
4 Articles
4 Articles
Culture Minister Catherine P Regard introduced a bill this Tuesday to support the online press, and distribute advertising revenues more equitably.
In the context of an economic crisis in the media, the government is introducing a bill to require large advertisers to spend part of their advertising expenses on the news media.
The government is due to present its bill this Tuesday to the Council of Ministers. The text is intended to offset the capture of advertising revenues by the platforms.
On Tuesday, November 10, the government introduced a bill to force large advertisers to spend part of their online advertising expenses on the political and general news media, in a context of a media economic crisis.
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