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It's a 10® Haircare Turns a Game-Day Score Into a National Giveaway
If the combined score reaches 10 at quarter's end during the Big Game, It's a 10 Haircare will give away up to 1 million free products to eligible U.S. subscribers.
- It's a 10 Haircare will give away up to one million free products if scores total 10 at the end of February 6, 2026, to U.S. subscribers.
- The award-winning brand designed a digital-first activation blending game-day anticipation with beauty culture to turn a fleeting score into a nationwide giveaway.
- To enter, fans must sign up on It's a 10 Big Game landing page before kickoff, submitting name, email, phone, and U.S. shipping address; entries close at kickoff.
- Products are chosen at random and distributed while supplies last, and at any quarter's end with a combined score of 10, eligible subscribers will receive a randomly selected free product, limited to legal U.S. residents 18 years of age or older with U.S. addresses.
- Follow @itsa10haircare and #SeeA10GetA10 as the brand says the giveaway aims to give back to fans and celebrates its association with the number 10.
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35 Articles
35 Articles
Coverage Details
Total News Sources35
Leaning Left3Leaning Right4Center15Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
14%
C 68%
R 18%
Factuality
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