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ITC To Launch Nutrition Brand For Consumers Aged Above 40 Years

Summary by NDTV Profit
ITC Ltd. will launch a new nutrition brand, Right Shift, aimed at consumers aged 40 and older, its Chairman and Managing Director Sanjiv Puri said on Friday.Right Shift will offer targeted nutrition solutions designed to enhance strength and energy. The brand is expected to be rolled out in the next 10 days, Puri said. “The products are built on proprietary formulations developed at our Life Sciences and Technology Centre, and I want to emphasis…
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