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Ishigaki Island Is Filled with Orion Beer T-Shirts. This IP Business Targeting Tourists Has Generated over 300 Million Yen in Sales, Offering Value Far Exceeding the Monetary Value.
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Orion Beer's IP products are sold in stores all over Okinawa. The reason they have become more than just souvenirs and have become a cultural phenomenon is due to a strategy to achieve renewed growth after being acquired by Carlyle.
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