Is The Trade Desk’s Turnaround Push Officially Underway?
The update adds six backend agents, closed beta Koa AI and one-click lift studies as The Trade Desk tries to make Kokai easier to use.
5 Articles
5 Articles
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk is pushing out another update to Kokai, its buying platform. But don’t expect the same uproar as its last major overhaul three years ago. Unlike then, this one leans on fixes agencies have been asking for rather than forcing them through a disruptive integration. When Kokai launched, buyers complained they were being forced onto a platform that wasn’t ready for how they actually worked. In turn, they started spending money they wo…
Kokai Zuma incorporates gender-sensitive AI, simpler measurement, and new automation tools to help advertisers optimize campaigns faster and reduce the complexity of digital advertising.
The Trade Desk announces this August 27th the global deployment of Zuma, the new version of its advertising platform Kokai. It brings artificial intelligence agents capable of performing tasks instead of media buyers. It issues one (more...)This article The Trade Desk launches Kokai Zuma: the AI agent enters the advertising purchase first appeared on The Digital Review.
The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai
VENTURA, Calif.--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today introduced Kokai Zuma, the new release of its Kokai platform. Introduced in 2023, Kokai is The Trade Desk’s platform for planning, buying and measuring advertising across the open internet. The Zuma release makes Kokai easier to navigate, learn and use, bringing together new agentic AI capabilities and a simpler measurement framework. As adve…
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