Heinz Unveils Keg Full of Ketchup
13 Articles
13 Articles
Is the ‘KegChup’ About to Become 2026’s Super Bowl Sensation?
After teasing the idea on Instagram last fall, Heinz is finally making the KegChup real, rolling out a nearly two-foot-tall ketchup keg with an easy-pour spigot and 114 ounces of sauce.Courtesy of The Kraft Heinz CompanyKey PointsHeinz is launching the KegChup, a 19.5-inch, 10-pound ketchup dispenser debuting January 27 just in time for the Big Game.The keg holds 114 ounces of ketchup and features a spigot for easy, nonstop dipping — no squeezin…
Photo: bigstockphoto.com/ Talking about Heinz is talking about creativity applied in each of its campaigns. Now the brand responds with simple ideas, but culturally powerful for the Super Bowl, with an edition of catsup in beer barrel-shaped packaging. And the idea does not come from nothing, confirms that packaging ceased to be a container to become a strategic means of communication. According to data from the US market itself, the Super Bowl …
Tap Into a Keg of Ketchup
IMAGE COURTESY OF HEINZ Every time I receive a Heinz press release, I have to stop and make sure it’s not a satirical article from The Onion. This tomato story is true. For the first time in the Pittsburgh-born company’s 150-year history, it’s kegging its ketchup. The Heinz KegChup holds 114 ounces of the condiment, stands 19.5 inches tall and has an easy-to-use spigot. The limited-edition receptacle will be released at the start of the 2026 NFL…
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