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Is the Cadillac Brand Going to Remain on the European Market?

On March 23, 2024, Cadillac made his return to the French market after leaving France in 2017. The strategy was as follows: a huge Parisian showroom, a range of large electric SUVs and a return in F1 supposed to boost the brand's reputation in Europe. A little more than two years later, the balance sheet is catastrophic, to the point of questioning the brand's presence at home?

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ledauphine.comledauphine.com
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On March 23, 2024, Cadillac made his return to the French market after leaving France in 2017. The strategy was as follows: a huge Parisian showroom, a range of large electric SUVs and a return in F1 supposed to boost the brand's reputation in Europe. A little more than two years later, the balance sheet is catastrophic, to the point of questioning the brand's presence at home?

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estrepublicain.fr broke the news in Nancy, France on Friday, October 9, 2026.
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