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Is India’s Cannes Lions performance a true reflection of its creative health?
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Is India’s Cannes Lions performance a true reflection of its creative health?
Mumbai: Is asking whether Cannes Lions reflects creativity a bit like asking whether the Oscars reflect cinema? Perfect? No. Subjective? Absolutely. But every year, Cannes Lions remains one of the few global stages where the world's best creative minds gather not just to celebrate creativity but to compete against it. For India, however, the question carries a deeper significance. Over the past few years, Indian advertising has consistently pro…
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