Iron Maiden Sells 50% of Music Catalog, NIL Rights to Pophouse
The deal gives Pophouse rights to Iron Maiden’s catalog and brand, and the partners plan immersive fan experiences and a cinematic tour project.
- Pophouse Entertainment acquired a 50% stake in Iron Maiden's publishing and master music rights, including the band's name, image, and likeness assets. The partnership aims to accelerate creative ventures and expand their reach to new audiences.
- Co-Founded by ABBA's Bjorn Ulvaeus, Pophouse specializes in artist-centric concept development rather than traditional catalog holding. The firm closed its debut fund in March 2025, raising over $1.3 billion; a prior KISS deal reportedly reached over $300 million.
- Formed in 1975, Iron Maiden has sold over 100 million records across 17 studio albums. The partnership will expand lore around their perennial mascot, Eddie, who serves as a cornerstone of the band's career evolution.
- Collaborative projects include filming the ongoing 'Run For Your Lives' world tour for a cinematic release. The partnership also launched the 'Infinite Dreams Museum Experience' at EddFest in Knebworth, U.K., connecting with dedicated fans globally.
- Iron Maiden Manager Rod Smallwood stated the partnership enables the band to "pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped." Pophouse CEO Jessica Koravos added the investment provides firepower for the band to evolve for decades.
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In recent years, more global stars have sold their rights to investment and record companies. Music rights have become their own investment class in the 2020s.
The legendary British band negotiated 50% of the original publishing and recording rights (masters) in addition to the name and image rights with Pophouse Entertainment, an investment company co-founded by Björn Ulvaeus, one of ABBA's creators. According to "Billboard", the business included the rights to the iconic band's mascot, Eddie. The values involved were not disclosed. Pophouse had already done a similar deal with Kiss, another heavy roc…
Iron Maiden sells publishing and master music rights in a bid to 'turbo charge' future plans
Fear of the Dark hitmakers Iron Maiden have sold a 50 per cent stake in the band's publishing and master music rights, as well as name, image, and likeness rights, to Pophouse Entertainment, an investment firm co-founded by ABBA’s Bjorn Ulvaeus.
Pophouse Entertainment, which owns rights to Cyndi Lauper or Tina Turner, has also been made with the name and image of Steve Harris' band
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