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iPhone Neo should be an instant 'no' from Apple

Summary by Macworld
Macworld The MacBook Neo was a brilliant idea, and Apple deserves every bit of success that followed. But that doesn’t mean you can apply the same formula to other products without thinking it through properly, and I fear that all this talk of an iPhone Neo misses the point. What made the MacBook Neo so appealing to customers? It was an excellent laptop at a great price, with a fun and unique look and a finely balanced set of specs. It compromi…
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Macworld broke the news on Thursday, May 14, 2026.
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