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Apple Just Revealed a Clue About Its September iPhone Event Date

A retail employee lottery and Apple’s usual September schedule point to a keynote that could unveil new iPhone, Watch and foldable models.

  • Apple is preparing for its annual event, with September 9 emerging as the likely date. CEO John Ternus is tipped to lead the keynote for the first time after taking over the role on September 1.
  • Retail employees from Apple Stores can apply to travel to California to support logistics through the Event Support Experience Program, though those who participated in this year's Worldwide Developers Conference or last year's iPhone launch are ineligible.
  • Apple is reportedly considering price hikes for premium smartphones, with the Pro Max potentially starting at $1,199–$1,299 instead of the current $1,099. The Apple Foldable Could be the most expensive product yet, with reports suggesting a starting price of more than $2,000.
  • A Wednesday event on September 9 appears likely because Apple typically avoids scheduling keynotes immediately after the Labor Day holiday on September 7. The company may officially announce the keynote around August 26, roughly two weeks before the event.
  • The upcoming Pro models are expected to feature a faster A20 Pro chip and a new Wide camera with variable aperture. Apple is also developing a Home Hub featuring a 7-inch square display to control smart home products and make video calls.
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In August, employees of the US Apple stores can apply for iPhone keynote jobs, including a first window of time.

·Germany
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In the run-up to the Apple event in September, insiders and analysts overlap with forecasts of models, prices and the date of the event. Even Apple itself provides hints. This article has been sorted under Smartphone, Technology, Mobile, iPhone 18 addictions at a glance: Everything about technology, price, release.

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Portal Mix Vale broke the news in Brazil on Monday, August 3, 2026.
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