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IP, parental controls and shared experiences: inside Netflix's strategy for kids games on its platform
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IP, parental controls and shared experiences: inside Netflix's strategy for kids games on its platform
Netflix has long seen the strategic potential of gaming, but it's struggled on execution. After intially fruitless dabbling in triple-A, the focus under gaming leader Alain Tascan has been on broader appeal. This week has seen the announcement of an exclusive FIFA partnership and the acquisition of avatar creation platform Ready Player Me; both follow a year of steady development of its offering for kids, with age-appropriate mobile games now su…
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