Intersections 2026, Septi (WPP Media): In the Era of the Ai the Risk Is Homologation, the Brain
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The brands have lost their differentiation, with consequences on their identity and economic and financial value. The risk is the homologation of content and formats. To distinguish themselves we must use the power of the human brain and speak to the heart, while the Ai must become a daily ally." Federica Setti, Chief Data, Technology & Analytics Officer of WPP Media Italy, intervened at Intersections 2026, the largest Italian event dedicated to…
The brands have lost their differentiation, with consequences on their identity and economic and financial value. The risk is the homologation of content and formats. To distinguish themselves you have to use the power of the human brain and speak to the heart, while the Ai must become a daily ally.So Federica Setti, Chief Data, Technology & Analytics Officer di...Continue readingThe articleIntersections 2026, Setti (WPP Media): "In the era of t…
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Rec News | Lontani dal mainstreamThe brands have lost their differentiation, with consequences on their identity and economic and financial value. The risk is the homologation of the contents and
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