Intersections 2026, Martellini (FCP): From Advertising to Integrated Communication Projects Between
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It ranges from podcasts to the possibility of multiplying content on multiple platforms. A project that is born in a newspaper can also add to the reading a digital version with visual content. This is how the advertising dealers have evolved. Print, radio and television expand their possibilities of interaction on multiple channels. Massimo Martellini, president of FCP, Federation of Advertising Concessions, intervened at Intersections 2026, th…
It ranges from podcasts to the possibility of multiplying content on multiple platforms. A project that is born in a newspaper can also add to the reading a digital version with visual content. This is how the advertising dealers have evolved. Print, radio and television expand their possibilities of interaction on multiple channels....Read moreIntersections 2026, Martellini (FCP): From advertising to integrated communication projects comes from…
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notizie.itIt ranges from podcasts to the possibility of multiplying content on multiple platforms. A project born in a newspaper can also add to the reading a digital version with visual content. This is how the advertising dealers have evolved. Print, radio and television expand their possibilities of interaction on multiple channels. [...] L'articolo Intersections 2026, Martellini (FCP): From advertising to integrated communication projects between come…
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