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International travel to the US slowed in 2025. Here's why

International travel to the United States fell 5.5% in 2025 from the previous year, according to the World Travel and Tourism Council, with the country "losing ground" to other regions amid declines across Western Europe, Asia, and Australia.
President Donald Trump ordered a travel ban covering 39 countries in June 2025, while the State Department introduced a $250 visa integrity fee under the One Big Beautiful Bill Act, effective October 1, 2025, raising total visa costs to $435.
Canadian visitors fell 21% to 16 million in 2025 from 20.2 million in 2024, marking the first annual decline since 2016 as discretionary automobile trips to the U.S. remain down by more than one-third amid political tensions.
Reduced visitor numbers caused a 4.6% drop in international spending totaling $176 billion, while the travel industry contributed $3 trillion to the U.S. economy and supported 15 million American workers in 2025.
Nearly three-quarters, or 164 countries, saw travel to the U.S. decline in 2025, with arrivals data from the International Trade Administration showing peak summer arrivals in July fell 9.2% compared to the previous year.

Insights by Ground AI