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Instamart Forays Into Offline World: From Dark To Bright Stores And Why It Matters
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Instamart Forays Into Offline World: From Dark To Bright Stores And Why It Matters
Instamart, the quick-commerce arm of Swiggy that is best known for delivering groceries in minutes through dark stores, has taken an intriguing step into the offline world with a new experiment in Gurugram. In a first for India’s fast-evolving quick commerce sector, the company has opened a physical experience store that aims to bridge the gap between online convenience and real-world product discovery. This move could signal a broader rethink a…
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