US EditionInstagram Now Limits You to Five Hashtags per Post
Instagram limits hashtags to five per post to reduce spam and misuse while enhancing community-focused content discovery, following a year of testing hashtag restrictions.
- Instagram will now cap hashtags at five per post, with the platform gradually updating posts and Reels captions, Adam Mosseri announced.
- Testing across Instagram, the platform has been limiting hashtags to five per post in the past year, while Threads enforces one, according to Instagram.
- Mosseri has long argued that hashtags help with search but do not increase reach, advising creators and users to prefer a few targeted hashtags over long lists for better performance.
- Limiting tags to five will change how creators tag posts and may reduce misuse, as Instagram says the limit aims to curb spammers and scammers in the app.
- Looking at the bigger picture, Instagram says AI algorithms now play a bigger role in surfacing content, steering community-based tags away from engagement-hacking this year.
16 Articles
16 Articles
Instagram Caps Hashtags at Five Per Post in New Policy Shift Amidst Head of Instagram, Mosseri's 'Myth' Claims | 📲 LatestLY
Instagram's head, Adam Mosseri, has recently clarified the platform's evolving stance on hashtags, advising users that fewer, more relevant tags are now more effective for content discovery. This guidance signals a significant shift in the app's algorithmic priorities, effectively limiting the utility of excessive hashtags for reaching new audiences. 📲 Instagram Caps Hashtags at Five Per Post in New Policy Shift Amidst Head of Instagram, Mosser…
Instagram wants to limit hashtag spam
If you're tired of seeing Instagram posts with a seemingly endless list of hashtags, Instagram is making a change to stop that. In a post today, Instagram chief Adam Mosseri said that the platform will now cap hashtags to five per post. "While I know it can be tempting to use more, a few specific tags actually perform better than a long list of generic ones," Mosseri says on his "Instagram advice" channel. "Quality over quantity is key." Mosseri…
Instagram legends saturated with hashtags, could soon belong to the past. As expected, platform currently deploys a new rule limiting the number of hashtags to five per publication, a decision confirmed by Adam Mosseri, owner of Instagram, who wants to refocus the visibility of content on their quality rather than on optimization artifices. This evolution marks [...] The Instagram article limits hashtags to 5 per publication to promote quality h…
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